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MVPs of MVA: measuring how much market value companies created. Text by Stephen Taub charts. Stern Stewart & co - The 2003 MVA Rankings - market value added - Illustration

Stephen Taub

Like the wicked queen in the tale of Snow White, analysts are forever trying to identify the fairest of them all-the strongest, most innovative, and fastest-growing companies. Finance executives, in turn, are constantly seeking a metric that communicates a company's financial condition in a way that enables employees to make rational decisions about operations. There is no shortage of metrics, but as the past two years have witnessed, many of them, in particular EBITDA and pro forma, have been vulnerable to distortion.

Enter MVA, or market value added, which measures the amount of wealth a company has created since its inception. MVA is an extension of EVA (economic value added), a metric that became popular in the 1990s, when companies used it to measure profitability not just at the corporate level, but also at the level of business units and individual projects.

EVA is described by Bennett Stewart, senior partner at consulting firm Stern Stewart & Co., which has trademarked the acronym, as an estimate of the amount by which earnings exceed or fall short of the rate of return shareholders and lenders could get by investing in other securities of comparable risk. "EVA is a practical method of estimating the economic profit that is earned, as opposed to the accounting profit," he says. "It's really a finance tool for non-finance executives. Finance execs don't need EVA]'

"It simplifies everything," insists Sal Fazzolari, senior vice president, CEO, and treasurer of Harsco Corp., a Camp Hill, Pennsylvania-based industrial-services firm, which began implementing MVA and EVA as financial-measurement

tools in 2001. "It's one measurement for everyone in the company to concentrate on. It takes into consideration all of a company's financials."

At the heart of MVA and EVA are the beliefs that (1) the primary objective of management should be to maximize return to shareholders and (2) a company should earn more than its cost of investment.

In a nutshell, EVA is equal to a company's net operating profits after taxes (NOPAT) minus a capital charge--the amount of capital invested in the business times the cost of capital. EVA converts the balance sheet and income statement into one measurement of profit, Stewart explains. "It's as if the company ended up with no assets and leased everything, factored all receivables," and so on, he says, adding, "it's the profit that would be reported if all assets were externally financed." Stewart argues that looking at financials in this way enables a company to truly understand whether it is profitable because it manages assets well or simply because it is an owner of assets.

Fazzolari says that for many years, different business units at Harsco focused on a variety of metrics, such as return on capital, return on sales, net income, and sales. "These metrics can send you in different directions," he says. "EVA makes you focus on all of the financial statements."

EVA has enabled Harsco to improve its capital-allocation process by stanlardizing the way each manager and employee analyzes a project. For example, if a customer requests an extra 30 days to pay its bill, Harsco's employees can immediately calculate the potential financial impact on the company. Each month, Harsco calculates EVA by business unit. "It is automatically generated," says Fazzolari. Each employee can then access the tools needed to calculate EVA.

At consulting firm Accenture, EVA performance is linked with compensation for the firm's partners. "A big portion of our partners' and units' compensation is based on EVA generation;' explains CEO Harry You. You likens EVA to a more precise version of return on invested capital. He also uses EVA in doing business with clients. "We look at the way we can create EVA for them," he says. "We're selling our business based on how we sell EVA to our clients. A vast majority of our clients may not use it, but they understand it."

DEFINING MVA

"EVA is the most important empirical link to MVA," says Stewart. The change in EVA explains 35 percent of the change in MVA, or seven times more than sales growth, while the change in earnings per share explains only about 3 percent of the change in MVA.

MVA itself is the stock market's assessment of the net present value (NPV) of EVA. In other words, MVA is the difference between the market value of a company (which includes both equity and debt) and the capital that lenders and shareholders have entrusted to the company over the years. Thus, MVA is a measure of the difference between "cash in" (what investors have contributed) and "cash out" (what they could get by selling at today's prices), Stewart explains.

If MVA is positive, it means that the company has increased the value of the capital entrusted to it and thus created shareholder wealth. IfMVAis negative, the company has destroyed wealth.

Like all other metrics, says Accenture's You, MVA has its limitations. For one thing, like a company's price-to-earnings ratio, it is in part captive to the vagaries of the stock market. "Over longer periods, MVA correlates with EVA, but over a shorter time, it may not," he insists.

On the other hand, MVA is a better measure of a company's shareholder-wealth creation than simple market capitalization. Take, for example, Verizon Communications. The telecom giant's market value is $200 billion, nearly the size of Microsoft's. Although one would think the two companies therefore rewarded their shareholders equally, Microsoft's MVA is 13 times greater than Verizon's. This is because Verizon issued $65 billion of stock to buy GTE in 2000, skewing its market value growth. And this transaction followed by just three years the all-stock merger of Bell Atlantic and Nynex that first created Verizon. In the past 10 years, Verizon's total return to shareholders has been only 7.84 percent, according to Stewart.

ALL HIGH PERFORMERS ARE HOT ALIKE

The top three performers, according to the MVA ranking of Tier-1 companies, are General Electric, Microsoft, and Wal-Mart Stores. (Note: The rankings delineate Tier], Tier 2, and Tier 3 companies by size.) Although representing diverse industry sectors and business strategies, all three companies have created nearly the same amount of wealth for their shareholders-GE, $223 billion; Microsoft, $212 billion; and Wal-Mart, $207 billion.

Wal-Mart had $246 billion in sales in the most recent year, while Microsoft had "only" $31 billion. GE has $156 billion in long-term debt, while Microsoft has none. Microsoft's return on average capital is nearly twice that of the other two companies.

Of the top three companies, GE has the highest MVA and highest EVA. Wal-Mart's EVA is higher than Microsoft's, which means that the market is projecting different rates of growth for these companies. The fact that Microsoft has about the same MVA but a much lower EVA than GE means the market believes Microsoft has a greater opportunity to grow. This is partly underscored by its 22 percent return on average capital, which is nearly double that of its two MVA peers.

What does it mean that GE has the highest MVA and EVA? "If the MVA for GE is the same as for the other two companies, that means GE has less prospect for growth compared with the other two," Stewart explains. In fact, although its EVA has grown somewhat over the past three years, its MVA has eroded by more than 17 times that of Wal-Mart over the three-year period. "[Its MVA score suggests] that GE doesn't have the same intrinsic growth opportunity.

"Wal-Mart has stupendous growth prospects but the lowest return on capital, so it has significant growth at lower margins. Microsoft, on the other hand, is a higher-growth, higher-return company. GE has a low-return, low-growth base, and a modest chance to grow its EVA;' he adds.

Perhaps the most impressive large companies in the Tier-i ranking are Procter & Gamble and Johnson & Johnson, which show the best three-year improvements in MVA. (Changes in rankings between 1999 and 2002 are shown on the charts beginning on page 62, while three-year averages for EVA and MVA are available at www.cfo.com.) Procter & Gamble leaped from number 32 in 1999 to number 6 in 2002 in terms of MVA. Biopharmaceuticals company Gilead Sciences showed the highest three-year MVA gain among the 25 largest market-cap companies with less than $700 million in revenues, rising to second place from number 174 three years ago.

Technology companies rank high in terms of MVA despite the short life span of many new technology and Internet companies. Six of the 14 top large companies are tech companies; Ebay and Qualcomm fall among the top four midsize (Tier 2) companies, and Linear Technology is the highest company with sales below $700 million (Tier 3). From 1999 to 2002, Ebay, in fact, moved from number 25 to number 2 among companies with sales between $700 million and $7 billion, and now boasts twice the MVA of Amazon.com.

It's not quite the magic number that will enable a company to understand precisely what it needs to do to maximize shareholder value and increase profitability. But MVA at least offers one of the least deceptive of mirrors for companies seeking to know whether they are the fairest of their peers.

WHAT THE ACRONYMS MEAN


MVA      Market Value  The difference between total market
         Added         value (value of equity and debt)
                       and invested capital (money/cash
                       investors contributed to the
                       business). It measures the
                       difference between what investors
                       "put" into the company and what it
                       is currently worth. MVA is also
                       equal to the present value of all
                       future EVAs.

EVA      Economic      Real measure of economic profit.
         Value Added   This is calculated by reducing the
                       full cost of capital from NOPAT-net
                       operating profit after taxes. The
                       full cost of capital captures the
                       opportunity cost of all invested
                       capital at the blended cost of
                       equity and debt as applied by the
                       specific business.

P Score                A measure of performance based on
                       one-year sales growth; EVA/sales;
                       EVA/capital; and one-year change
                       in EVA over capital.

R Score                A measure of riskiness. It looks at
                       stock-return volatility, leverage,
                       cash flow, and size.

2003 MVA Rankings

TIER 1: 45 largest market-cap companies with sales of more than $7
billion

'02   '99  Company                    MVA       MV     Capital    EVA

  1     2  General Electric         222,767   322,290   99,423    5,983
  2     4  Microsoft                212,340   237,547   25,207    2,201
  3     6  Wal-Mart Stores          207,346   280,970   73,624    2,928
  4    22  Johnson & Johnson        124,237   171,829   47,592    2,839
  5    12  Merck                    107,076   144,624   37,548    3,872
  6    32  Procter & Gamble          92,231   133,248   41,017    2,315
  7     8  IBM                       90,422   193,955  103,533   (8,032)
  8    13  Exxon Mobil               85,108   273,634  188,526   (2,175)
  9    21  Coca-Cola                 82,413   107,007   24,594    2,496
 10     3  Intel                     77,395   114,574   37,179   (3,736)
 11    14  Dell Computer             69,425    76,637    7,212      360
 12    16  Citigroup                 68,078   176,795  108,716    2,964
 13     1  Cisco Systems             59,702   109,249   49,547   (4,623)
 14     5  Oracle                    59,502    60,453      951    1,401
 15    24  Eli Lilly                 57,366    74,761   17,395    1,096
 16    29  United Parcel Service     57,036    77,347   20,312      875
 17    38  Fannie Mae                54,181    64,496   10,315    2,457
 18    11  Pfizer                    52,683   194,393  141,711   (2,779)
 19    40  PepsiCo                   49,718    81,184   31,466    1,258
 20    36  Abbott Laboratories       49,181    71,352   22,171    1,562
 21    18  Home Depot                43,955    69,635   25,680    1,346
 23    19  American Int'l Group      40,845   129,056   88,211   (1,249)
 24    37  Medtronic                 40,778    60,416   19,639      (26)
 25    33  Pharmacia                 40,679    62,897   22,218   (1,078)
 26    31  Wyeth                     38,443    66,206   27,763      696
 27    52  Comcast                   38,008   112,530   74,522   (3,555)
 29    46  DuPont                    35,445    59,862   24,417      (96)
 30    23  Bristol-Myers Squibb      33,872    58,015   24,142      777
 32    70  Altria Group              28,230   102,082   73,852    6,696
 38    60  Wells Fargo               24,065    75,537   51,473      744
 39    25  BellSouth                 21,787    70,580   48,793   (1,286)
 40    NA  Kraft Foods               21,770    73,524   51,754      732
 41    92  Bank of America           20,427   100,418   79,992      341
 46    26  Verizon Communications    16,138   200,132  183,994   (5,612)
 62    55  Viacom                    10,682    99,362   88,680   (5,092)
 69    28  Walt Disney                9,282    56,974   47,692   (2,072)
 95    20  Hewlett-Packard            5,476    63,243   57,767   (3,726)
106   106  ConocoPhillips             3,963    63,943   59,980     (849)
108   102  Cigna                      3,826    85,436   81,611   (3,967)
113    48  Ford Motor                 3,459    69,218   65,758   (4,826)
117    47  Chevron Texaco             3,135    93,457   90,322   (3,139)
246   101  General Motors           (14,081)  105,697  119,778   (5,065)
249     9  AOL Time Warner          (27,148)  103,550  130,697  (27,539)
251    42  SBC Communications       (38,372)  118,558  156,930   (8,434)
252    65  AT&T                     (72,674)   75,733  148,406  (27,116)

'02   '99  Company                   Sales   Growth (1)  Performance (2)

  1     2  General Electric         130,685     18%            79
  2     4  Microsoft                 30,785     41%            78
  3     6  Wal-Mart Stores          244,524     48%            79
  4    22  Johnson & Johnson         36,298     32%            90
  5    12  Merck                     51,790     58%            87
  6    32  Procter & Gamble          42,606      7%            79
  7     8  IBM                       81,186     -7%             9
  8    13  Exxon Mobil              178,909     11%            30
  9    21  Coca-Cola                 19,983      2%            85
 10     3  Intel                     26,764     -9%             5
 11    14  Dell Computer             33,730     43%            59
 12    16  Citigroup                 92,029     12%            65
 13     1  Cisco Systems             19,209     28%            15
 14     5  Oracle                     9,417     -3%            77
 15    24  Eli Lilly                 11,078     12%            68
 16    29  United Parcel Service     31,272     16%            65
 17    38  Fannie Mae                52,901     43%            92
 18    11  Pfizer                    32,373    100%            35
 19    40  PepsiCo                   25,541     31%            87
 20    36  Abbott Laboratories       17,685     34%            88
 21    18  Home Depot                58,247     52%            85
 23    19  American Int'l Group      67,482     66%            47
 24    37  Medtronic                  7,309     55%            53
 25    33  Pharmacia                 13,993     53%            36
 26    31  Wyeth                     14,584      8%            72
 27    52  Comcast                   12,460    101%            19
 29    46  DuPont                    24,134    -11%            29
 30    23  Bristol-Myers Squibb      18,119      7%            58
 32    70  Altria Group              62,182      1%            82
 38    60  Wells Fargo               28,473     31%            67
 39    25  BellSouth                 22,711    -10%            17
 40    NA  Kraft Foods               29,723     11%            63
 41    92  Bank of America           46,362    -10%            38
 46    26  Verizon Communications    67,625    104%            35
 62    55  Viacom                    24,606     91%            21
 69    28  Walt Disney               25,779      8%            21
 95    20  Hewlett-Packard           63,082     44%            24
106   106  ConocoPhillips            50,512    272%            61
108   102  Cigna                     19,343      3%            23
113    48  Ford Motor               162,586      0%            12
117    47  Chevron Texaco            91,685    191%            60
246   101  General Motors           184,214      5%            27
249     9  AOL Time Warner           40,961    757%            17
251    42  SBC Communications        43,138    -13%             9
252    65  AT&T                      49,931    -20%             4

'02   '99  Company                  Risk (3)

  1     2  General Electric            4
  2     4  Microsoft                   7
  3     6  Wal-Mart Stores             8
  4    22  Johnson & Johnson           4
  5    12  Merck                       2
  6    32  Procter & Gamble            3
  7     8  IBM                        23
  8    13  Exxon Mobil                 1
  9    21  Coca-Cola                   2
 10     3  Intel                      18
 11    14  Dell Computer              17
 12    16  Citigroup                   7
 13     1  Cisco Systems              37
 14     5  Oracle                     27
 15    24  Eli Lilly                   7
 16    29  United Parcel Service       2
 17    38  Fannie Mae                  0
 18    11  Pfizer                     24
 19    40  PepsiCo                    14
 20    36  Abbott Laboratories        11
 21    18  Home Depot                 11
 23    19  American Int'l Group        5
 24    37  Medtronic                  11
 25    33  Pharmacia                   5
 26    31  Wyeth                      10
 27    52  Comcast                    62
 29    46  DuPont                      2
 30    23  Bristol-Myers Squibb        3
 32    70  Altria Group                9
 38    60  Wells Fargo                 1
 39    25  BellSouth                  11
 40    NA  Kraft Foods                 2
 41    92  Bank of America             0
 46    26  Verizon Communications     48
 62    55  Viacom                     45
 69    28  Walt Disney                25
 95    20  Hewlett-Packard            61
106   106  ConocoPhillips             45
108   102  Cigna                       5
113    48  Ford Motor                 67
117    47  Chevron Texaco             26
246   101  General Motors             40
249     9  AOL Time Warner            81
251    42  SBC Communications         14
252    65  AT&T                       23

TIER 2: 25 largest market-cap
 companies with sales between
 $700 million and $7 billion

'02   '99  Company                    MVA       MV     Capital    EVA

  1     6  Amgen                     57,361   80,204   22,844     (103)
  2    25  Ebay                      25,489   29,094    3,606     (156)
  3    85  Forest Laboratories       17,200   19,006    1,806       307
  4     2  Qualcomm                  17,167   24,194    7,027     (721)
  5    92  SLM                       15,425   16,820    1,395       589
  6    35  Cox Communications        15,324   27,993   12,669     (489)
  7    14  EchoStar Communications   15,076   19,107    4,031     (583)
  8    36  Fifth Third Bancorp       14,945   28,846   13,901       328
  9    45  Gannett                   13,989   25,702   11,713       153
 10    61  Avon Products             12,867   16,165    3,298       363
 11     5  Applied Materials         12,546   21,322    8,776   (1,328)
 14    15  Liberty Media             11,658   36,530   24,872        NA
 15   107  Boston Scientific         11,599   19,638    8,039     (143)
 17    20  Genentech                 11,095   19,037    7,942     (621)
 22    88  Tribune                    9,633   20,676   11,043     (388)
 23     1  EMC                        9,358   19,646   10,289   (1,652)
 26    70  Southwest Airlines         8,650   16,546    7,896     (4131
 30    41  Cablevision Systems        7,929   17,344    9,414     (706)
 54    83  USA Interactive            5,537   15,364    9,827     1,247
 78   130  Anadarko Petroleum         4,156   17,686   13,529        20
185   516  DTE Energy                 1,826   18,323   16,497       199
225   223  Devon Energy               1,425   15,227   13,802     (304)
263   597  Norfolk Southern           1,154   17,746   16,592     (343)
935    53  Williams                 (2,137)   21,149   23,286     (876)
949   865  Charter Communications   (5,715)   21,169   26,884   (2,429)

'02   '99  Company                   Sales   Growth (1)  Performance (2)

  1     6  Amgen                    5,523       65%      76
  2    25  Ebay                     1,214      440%      32
  3    85  Forest Laboratories      2,022      156%      99
  4     2  Qualcomm                 3,785       -3%      11
  5    92  SLM                      3,436        5%      99
  6    35  Cox Communications       5,039      117%      51
  7    14  EchoStar Communications  4,821      201%      28
  8    36  Fifth Third Bancorp      6,317       75%      85
  9    45  Gannett                  6,422       22%      58
 10    61  Avon Products            6,228       18%      87
 11     5  Applied Materials        5,116      -15%       4
 14    15  Liberty Media            2,084      106%      NA
 15   107  Boston Scientific        2,919        3%      32
 17    20  Genentech                2,618       97%      45
 22    88  Tribune                  5,384       67%      26
 23     1  EMC                      5,438      -19%       3
 26    70  Southwest Airlines       5,580       14%      17
 30    41  Cablevision Systems      4,003        2%      32
 54    83  USA Interactive          4,621       43%      81
 78   130  Anadarko Petroleum       3,860      451%      77
185   516  DTE Energy               6,749       43%      69
225   223  Devon Energy             4,316      488%      51
263   597  Norfolk Southern         6,270       19%      37
935    53  Williams                 5,608      -35%      10
949   865  Charter Communications   4,566      220%      27

'02   '99  Company                  Risk (3)

  1     6  Amgen                     57
  2    25  Ebay                      90
  3    85  Forest Laboratories       NA
  4     2  Qualcomm                  54
  5    92  SLM                        8
  6    35  Cox Communications        16
  7    14  EchoStar Communications   91
  8    36  Fifth Third Bancorp       15
  9    45  Gannett                   18
 10    61  Avon Products             30
 11     5  Applied Materials         52
 14    15  Liberty Media             NA
 15   107  Boston Scientific         46
 17    20  Genentech                 46
 22    88  Tribune                   47
 23     1  EMC                       48
 26    70  Southwest Airlines        40
 30    41  Cablevision Systems       77
 54    83  USA Interactive           20
 78   130  Anadarko Petroleum        77
185   516  DTE Energy                47
225   223  Devon Energy              84
263   597  Norfolk Southern          46
935    53  Williams                  71
949   865  Charter Communications    91

TIER 3: 25 largest market-cap
 companies with sales below $700
 million

'02   '99  Company                    MVA       MV     Capital    EVA

   1    7  Linear Technology          9,025    9,584      559        27
   2  174  Gilead Sciences            7,956    9,754    1,798     (135)
   3   70  IDEC Pharmaceuticals       4,077    5,829    1,753      (57)
   4   47  Microchip Technology       3,133    4,331    1,198      (89)
   6   71  Westwood One               2,879    4,129    1,250      (14)
   7  157  Pixar                      2,709    3,285      577        31
   8  111  SEI Investments            2,447    2,766      318       109
   9   14  Citrix Systems             2,391    3,558    1,167     (197)
  10   25  Mercury Interactive        2,358    3,016      658     (125)
  11   23  QLogic                     2,240    3,587    1,347     (163)
  12    1  Juniper Networks           2,126    4,539    2,413     (427)
  13  384  MEMC Electronic Mater.     2,107    2,755      648      (21)
  15  286  Patterson-UTI Energy       1,883    2,652      769      (81)
  17   67  Ensco International        1,843    4,363    2,521     (117)
  20  108  RCN                        1,737    4,369    2,632   (1,090)
  23   NA  JetBlue Airways            1,589    3,132    1,543      (15)
  25  185  Entercom Commun.           1,547    3,052    1,505      (59)
  27   49  Hispanic Broadcasting      1,520    2,843    1,323      (94)
  31  141  Cephalon                   1,407    3,126    1,719        23
  37   43  Nextel Partners            1,328    3,005    1,677     (349)
  56  137  Cox Radio                  1,101    2,929    1,828      (89)
  84  117  Rowan                        919    2,738    1,820     (161)
  99  167  Newfield Exploration         789    2,700    1,911      (21)
 113   84  CheckFree                    689    2,634    1,945     (350)
1495   30  Millennium Pharmac.        (920)    3,684    4,604     (653)

'02   '99  Company                   Sales   Growth (1)  Performance (2)

   1    7  Linear Technology          558       -4%      52
   2  174  Gilead Sciences            467      176%      43
   3   70  IDEC Pharmaceuticals       404      243%      28
   4   47  Microchip Technology       649       42%      20
   6   71  Westwood One               551       54%      49
   7  157  Pixar                      202       67%      98
   8  111  SEI Investments            621       36%      96
   9   14  Citrix Systems             527       31%       6
  10   25  Mercury Interactive        400      113%      13
  11   23  QLogic                     411      120%      15
  12    1  Juniper Networks           547      433%      16
  13  384  MEMC Electronic Mater.     687       -1%      50
  15  286  Patterson-UTI Energy       528      248%      57
  17   67  Ensco International        698       92%      32
  20  108  RCN                        457       66%      10
  23   NA  JetBlue Airways            635        NA      49
  25  185  Entercom Commun.           391       82%      47
  27   49  Hispanic Broadcasting      257       30%      20
  31  141  Cephalon                   507    1,028%      55
  37   43  Nextel Partners            671    1,950%      18
  56  137  Cox Radio                  421       40%      49
  84  117  Rowan                      617       34%      12
  99  167  Newfield Exploration       662      135%      77
 113   84  CheckFree                  518       88%      13
1495   30  Millennium Pharmac.        353       92%      12

'02   '99  Company                  Risk (3)

   1    7  Linear Technology         40
   2  174  Gilead Sciences           92
   3   70  IDEC Pharmaceuticals      96
   4   47  Microchip Technology      NA
   6   71  Westwood One              57
   7  157  Pixar                     NA
   8  111  SEI Investments           35
   9   14  Citrix Systems            94
  10   25  Mercury Interactive       97
  11   23  QLogic                    NA
  12    1  Juniper Networks          98
  13  384  MEMC Electronic Mater.    49
  15  286  Patterson-UTI Energy      NA
  17   67  Ensco International       87
  20  108  RCN                       76
  23   NA  JetBlue Airways           NA
  25  185  Entercom Commun.          88
  27   49  Hispanic Broadcasting     74
  31  141  Cephalon                 100
  37   43  Nextel Partners           88
  56  137  Cox Radio                 86
  84  117  Rowan                     94
  99  167  Newfield Exploration      95
 113   84  CheckFree                 96
1495   30  Millennium Pharmac.       98

Notes: All values--except for the performance and risk measures--are in
$ millions. MVA rankings are based on all Tier-1 companies. Since some
Tier-1 companies have low MVA rankings, numbers are not sequential.

(1.) Three-year cumulative aggregate sales growth.

(2.) Indicates the company's ranking for operating performance relative
to Russell 1,000 companies. The measure runs from 0 to 100. The higher
the number, the stronger the company's operating performance.

(3.) Indicates the company's ranking for risk relative to Russell 1,000
companies. The measure runs from 0 to 100. The lower the number, the
less risky the company.

Notes: All values--except for the performance and risk measures--are in
$ millions. MVA rankings are based on all Tier-2 and Tier-3 companies.
Since some Tier-2 and Tier-3 companies have low MVA rankings, numbers
are not sequential.

MVA at least offers one of the least deceptive of mirrors for companies
seeking to know whether they are the fairest of their peers.

MVA by Industry

AUTOMOBILES & COMPONENTS

 Number   Ticker  Company name                         2002

 TOP 5
   1      HDI     Harley-Davidson                    11,291
   2      PCAR    Paccar                              3,816
   3      F       Ford Motor                          3,459
   4      RAY     Raytech                             2,995
   5      JCI     Johnson Controls                    2,778

BOTTOM 5
   1      GM      General Motors                   (14,081)
   2      VC      Visteon                           (3,948)
   3      GT      Goodyear Tire & Rubber            (3,062)
   4      DCN     Dana                              (2,279)
   5      TEN     Tenneco Automotive                (1,237)

BANKS

 Number   Ticker  Company name                         2002

 TOP 5
   1      WFC     Wells Fargo                        24,065
   2      BAC     Bank of America                    20,427
   3      FITB    Fifth Third Bancorp                14,945
   4      BK      Bank of New York                    7,857
   5      STI     SunTrust Banks                      6,566

BOTTOM 5
   1      WB      Wachovia                         (10,182)
   2      FBF     FleetBoston Financial             (8,408)
   3      ONE     Bank One                          (6,577)
   4      CFB     Commercial Federal                  (568)
   5      SOV     Sovereign Bancorp                   (513)

CAPITAL GOODS

 Number   Ticker  Company name                         2002

 TOP 5
   1      GE      General Electric                  222,767
   2      MMM     3M                                 41,012
   3      UTX     United Technologies                15,740
   4      LMT     Lockheed Martin                    13,943
   5      EMR     Emerson Electric                   13,734

BOTTOM 5
   1      HON     Honeywell Internatioal            (9,231)
   2      BA      Boeing                            (3,871)
   3      GR      Goodrich                          (2,543)
   4      RTN     Raytheon                          (1,690)
   5      WLT     Walter Industries                 (1,262)

COMMERCIAL SERVICES & SUPPLIES

 Number   Ticker  Company name                         2002

 TOP 5
   1      FDC     First Data                         19,323
   2      ADP     Automatic Data Processing          13,740
   3      PAYX    Paychex                            10,468
   4      APOL    Apollo Group                        8,852
   5      PBI     Pitney Bowes                        6,808

BOTTOM 5
   1      AW      Allied Waste Industries           (1,546)
   2      POI     Protection One                    (1,043)
   3      CPC     Central Parking                     (680)
   4      SCS     Steelcase                           (551)
   5      SFN     Spherion                            (440)

CONSUMER DURABLES & APPAREL

 Number   Ticker  Company name                         2002

 TOP 5
   1      NKE     Nike                                8,906
   2      COH     Coach                               3,559
   3      LIZ     Liz Claiborne                       2,104
   4      NVR     NVR                                 2,123
   5      LEG     Leggett & Platt                     1,885

BOTTOM 5
   1      EK      Eastman Kodak                     (2,947)
   2      AM      American Greetings                  (599)
   3      UFI     Unifi                               (356)
   4      IFSIA   Interface                           (301)
   5      WLM     Wellman                             (263)

DIVERSIFIED FINANCIALS

 Number   Ticker  Company name                         2002

 TOP 5
   1      C       Citigroup                          68,078
   2      FNM     Fannie Mae                         54,181
   3      FRE     Federal Home Loan Mortgage         28,984
   4      AXP     American Express                   27,539
   5      SLM     SLM                                15,425

BOTTOM 5
   1      JPM     JP Morgan Chase                  (25,499)
   2      HI      Household International           (5,472)
   3      ET      E Trade Group                     (1,355)
   4      PVN     Providian Financial               (1,331)
   5      NITE    Knight Trading Group                (806)

ENERGY

 Number   Ticker  Company name                         2002

 TOP 5
   1      XOM     Exxon Mobil                        85,108
   2      APA     Apache                              4,387
   3      BJS     BJ Services                         4,232
   4      APC     Anadarko Petroleum                  4,156
   5      BHI     Baker-Hughes                        4,126

BOTTOM 5
   1      AHC     Amerada Hess                      (2,315)
   2      HAL     Halliburton                         (555)
   3      TSO     Tesoro Petroleum                    (468)
   4      ASH     Ashland                             (415)
   5      HC      Hanover Compressor                  (370)

FOOD & DRUG RETAILING

 Number   Ticker  Company name                         2002

 TOP 5
   1      WAG     Walgreen                           24,417
   2      SYY     Sysco                              16,667
   3      WFMI    Whole Foods Market                  2,705
   4      SWY     Safeway                             1,641
   5      PFGC    Performance Food Group                853

BOTTOM 5
   1      ABS     Albertsons                        (7,207)
   2      KR      Kroger                            (2,103)
   3      3FLMIQ  Fleming                           (2,005)
   4      CVS     CVS                               (1,667)
   5      GAP     Great Atlantic & Pacific Tea        (749)

FOOD, BEVERAGE, & TOBACCO

 Number   Ticker  Company name                         2002

 TOP 5
   1      KO      Coca-Cola                          82,413
   2      PEP     PepsiCo                            49,718
   3      BUD     Anheuser-Busch                     37,916
   4      MO      Altria Group                       28,230
   5      KFT     Kraft Foods                        21,770

BOTTOM 5
   1      RJR     RJ Reynolds Tobacco Hldgs         (5,406)
   2      TSN     Tyson Foods                       (1,292)
   3      CQB     Chiquita Brands Int'                (444)
   4      AOR     Aurora Foods                        (425)
   5      ADM     Archer-Daniels-Midland              (395)

HEALTH-CARE EQUIPMENT & SERVICES

 Number   Ticker  Company name                         2002

 TOP 5
   1      MDT     Medtronic                          40,778
   2      UNH     UnitedHealth Group                 25,004
   3      SYK     Stryker                            11,729
   4      BSX     Boston Scientific                  11,599
   5      HCA     HCA                                 5,302

BOTTOM 5
   1      KIND    Kindred Healthcare               (12,093)
   2      MCK     McKesson                          (7,852)
   3      HLTH    WebMD                             (5,155)
   4      THC     Tenet Healthcare                  (3,841)
   5      SRV     Service Corp. International       (1,925)

HOTELS, RESTAURANTS, & LEISURE

 Number   Ticker  Company name                         2002

 TOP 5
   1      SBUX    Starbucks                           7,448
   2      YUM     Yum Brands                          5,693
   3      IGT     Int'l Game Technology               5,938
   4      MCD     McDonald's                          8,339
   5      MAR     Marriott International              4,361

BOTTOM 5
   1      PPE     Park Place Entmt                  (2,232)
   2      WBR     Wyndham International             (2,028)
   3      PKS     Six Flags                         (1,168)
   4      PDQ     Prime Hospitality                   (673)
   5      BFT     Bally Total Fitness Hldg            (486)

HOUSEHOLD & PERSONAL PRODUCTS

 Number   Ticker  Company name                         2002

 TOP 5
   1       PG     Procter & Gamble                   92,231
   2       CL     Colgate-Palmolive                  26,687
   3       G      Gillette                           17,738
   4      AVP     Avon Products                      12,867
   5      CLX     Clorox                              5,849

BOTTOM 5
   1      PYX     Playtex Products                     (94)
   2      RDEN    Elizabeth Arden                        13
   3      NATR    Natures Sunshine Products              26
   4      PAR     Inter Parfums                          53
   5      ROV     Rayovac                                64

INSURANCE

 Number   Ticker  Company name                         2002

 TOP 5
   1      AIG     American International Group       40,845
   2      MMC     Marsh & McLennan                   16,133
   3      AFL     Aflac                              12,844
   4      PGR     Progressive                         9,283
   5      ALL     Allstate                            7,198

BOTTOM 5
   1      UNM     UnumProvident                     (6,888)
   2      PRU     Prudential Financial              (6,212)
   3      LTR     Loews                             (2,722)
   4      NFS     Nationwide Financial Services     (2,707)
   5      AFC     Allmerica Financial               (1,633)

MATERIALS

 Number   Ticker  Company name                         2002

 TOP 5
   1      DD      DuPont                             35,445
   2      PX      Praxair                             6,836
   3      DOW     Dow Chemical                       10,098
   4      ECL     Ecolab                              5,393
   5      APD     Air Products & Chemicals            4,821

BOTTOM 5
   1      CCK     Crown Holdings                    (3,000)
   2      OI      Owens-Illinois                    (2,832)
   3      MON     Monsanto                          (2,509)
   4      IGL     IMC Global                        (2,228)
   5      GP      Georgia-Pacific                   (2,077)

MEDIA

 Number   Ticker  Company name                         2002

 TOP 5
   1      CMCSA   Comcast                            38,008
   2      COX     Cox Communications                 15,324
   3      DISH    EchoStar Communications            15,076
   4      GCI     Gannett                            13,989
   5      L       Liberty Media                      11,658

BOTTOM 5
   1      AOL     AOL lime Warner                  (27,148)
   2      CHTR    Charter Communications            (5,715)
   3      GMST    Gemstar-TV Guide Int'l            (5,125)
   4      IPG     Interpublic Group                 (1,520)
   5      SPOT    Panamsat                            (784)

PHARMACEUTICALS & BIOTECH

 Number   Ticker  Company name                         2002

 TOP 5
   1      JNJ     Johnson & Johnson                 124,237
   2      MRK     Merck                             107,076
   3      PFE     Pfizer                             52,683
   4      AMGN    Amgen                              57,361
   5      LLY     Eli Lilly                          57,366

BOTTOM 5
   1      MLNM    Millennium Pharmac.                 (920)
   2      ICN     ICN Pharmaceuticals                 (782)
   3      CRA     Applera Celera Genomics             (633)
   4      ALO     Alpharma                            (547)
   5      CRXA    Corixa                              (546)

RETAILING

 Number   Ticker  Company name                         2002

 TOP 5
   1      WMT     Wal-Mart Stores                   207,346
   2      HD      Home Depot                         43,955
   3      LOW     Lowes                              25,152
   4      EBAY    Ebay                               25,489
   5      TGT     Target                             19,698

BOTTOM 5
   1      S       Sears Roebuck                     (6,859)
   2      BBI     Blockbuster                       (4,758)
   3      JCP     J.C. Penney                       (4,557)
   4      FD      Federated Dept. Stores            (2,506)
   5      TOY     Toys "R" Us                       (2,321)

SOFTWARE & SERVICES

 Number   Ticker  Company name                         2002

 TOP 5
   1      MSFT    Microsoft                         212,340
   2      ORCL    Oracle                             59,502
   3      ERTS    Electronic Arts                     6,783
   4      ADBE    Adobe Systems                       6,450
   5      INTU    Intuit                              5,476

BOTTOM 5
   1      VRSN    VeriSign                         (14,805)
   2      ITWOE   12 Technologies                   (7,260)
   3      EPNY    E.Piphany                         (2,540)
   4      UIS     Unisys                            (1,800)
   5      AKAM    Akamai Technologies               (1,786)

TECHNOLOGY HARDWARE & EQUIPMENT

 Number   Ticker  Company name                         2002

 TOP 5
   1      IBM     IBM                                90,422
   2      DELL    Dell Computer                      69,425
   3      INTC    Intel                              77,395
   4      CSCO    Cisco Systems                      59,702
   5      QCOM    Qualcomm                           17,167

BOTTOM 5
   1      JDSU    JDS Uniphase                     (35,218)
   2      LU      Lucent Technologies              (34,657)
   3      MOT     Motorola                         (15,904)
   4      GLW     Corning                           (7,921)
   5      COMS    3Com                              (7,873)

TELECOMMUNICATION SERVICES

 Number   Ticker  Company name                         2002

 TOP 5
   1      BLS     BellSouth                          21,787
   2      VZ      Verizon Communications             16,138
   3      NXTL    Nextel Communications              11,233
   4      AT      AlItel                              4,312
   5      PCS     Sprint PCS Group                    2,624

BOTTOM 5
   1      T       AT&T                             (72,674)
   2      SBC     SBC Communications               (38,372)
   3      AWE     AT&T Wireless Services            (7,106)
   4      FON     Sprint Fon Group                  (3,418)
   5      BRW     Broadwing                         (1,336)

TRANSPORTATION

 Number   Ticker  Company name                         2002

 TOP 5
   1      UPS     United Parcel Service              57,036
   2      LUV     Southwest Airlines                  8,650
   3      FDX     FedEx                               8,558
   4      EXPD    Expeditors Int'l                    3,435
   5      CHRW    C.H. Robinson Worldwide             2,691

BOTTOM 5
   1      AMR     AMR                               (2,763)
   2      CSX     CSX                               (1,431)
   3      DAL     Delta Air Lines                   (1,049)
   4      UHAL    Amerco                              (456)
   5      DTG     Dollar Thrifty Automotive Group     (411)

UTILITIES

 Number   Ticker  Company name                         2002

 TOP 5
   1      SO      Southern                           11,817
   2      D       Dominion Resources                  7,897
   3      EXC     Exelon                              7,532
   4      FPL     FPL Group                           4,900
   5      PPL     PPL                                 3,755

BOTTOM 5
   1      RRI     Reliant Resources                 (3,970)
   2      EP      El Paso                           (3,864)
   3      MIR     Mirant                            (3,863)
   4      DYN     Dynegy                            (2,695)
   5      WMB     Williams                          (2,137)

STEPHEN TAUB IS A CONTRIBUTING EDITOR OF CFO.COM.

The charts that begin on page 62 illustrate MVA and EVA results by tier (determined by size) and industry group. Due to space limitations, we present on these pages only a subset of the companies and data points covered. We urge you to check our Website, www.cfo.com, for more comprehensive results.

COPYRIGHT 2003 CFO Publishing Corp.
COPYRIGHT 2003 Gale Group




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